Creative Personal Branding®
The Group Journey / Autumn 2026
Five months. One carefully curated group.
A personal brand and business built around who you are becoming.
For coaches, consultants, creatives and independent professionals ready to create meaningful work, distinctive positioning and a sustainable business in the age of AI.
5 months · 12 live sessions · 8–10 participants · €2,495 · Application required
You didn't come here looking for another quick fix or
trendy framework.
You're here because you want to build something authentic - a personal brand and business that actually reflects
who you are and what you care about.
And you want to do it alongside people who challenge you, support you and genuinely celebrate your growth.
Because together is much better.
You Don't Need More Information. You Need a Different Identity.
You may recognize yourself...
/ You've achieved success - but something no longer fits.
/ Your work has evolved, but your positioning hasn't.
/ AI is changing everything, and you want to stay deeply human and relevant.
/ You know you're capable of more but lack clarity about your next chapter.
/ You're looking for meaningful work, not constant hustle.
/ You want a community that challenges you, supports you, and genuinely celebrates your growth.
If you've outgrown the way you've been presenting yourself - but haven't yet fully stepped into what's next - this journey was created for you.
From Personal Brand to Personal Business
By the end of the journey, you'll have:
CLARITY
A personal brand built on who you actually are - your strengths, values, experience and point of view.
DISTINCTION
A signature way of working and positioning that makes the right people understand why you.
BUSINESS
A clearer personal business model that turns your identity, expertise and reputation into meaningful opportunities.
VISIBILITY
A way to become visible and build trust without becoming louder, salesier or less yourself.
Plus, you'll be part of a small community of people who are doing this work alongside you - challenging each other, celebrating wins, and providing the kind of support that makes real change possible.
Your Five-Month
Evolution
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Identity, social identity, values, strengths and the story that brought you here.
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Relevance, differentiation, positioning and your distinctive point of view.
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Your signature methodology, offer and personal business model.
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Narrative, expression, relationships and visibility that feel like you.
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Identity Shift, ecosystem and the next chapter.
Inside the CPB Group Journey
Over five months you'll experience:
12 × 90-minute facilitated group sessions
Worksheets, Exercises, PDFs, Replays after each session
Real work on your positioning, business and next chapter
Personal hot seats and coaching Feedback
A carefully curated international peer group
Invitation to the yearly Campfire/Live in Barcelona
Want to go deeper?
Private 1:1 sessions with Jürgen and CPB Coaching Certification are available separately.
This isn't a course you passively consume.
It's an intimate experience where we do the actual work of building something that matters - alongside people who understand why it matters.
Meet Our First CPB Journey Alumni.
Five people. Five different backgrounds.
One shared experience of becoming clearer about who they are and what they're building.
Ethar Balkhair, Jeddah
Alexa Dehmel, Munich
Kellie Jones , Berlin
Colin Finlayson, Barcelona
Priscilla Hannaford, Lima
Join an international circle of people building businesses with more humanity.
A Letter From Jürgen
After more than twenty-five years helping leaders, entrepreneurs and creative professionals around the world, I've learned that lasting transformation rarely begins with strategy.
It begins with identity.
In a world increasingly shaped by AI, algorithms and constant noise, our greatest competitive advantage is becoming more human - not less.
That's why I created the CPB Group Journey.
Not as another course, but as a place where ambitious, thoughtful people can slow down, reflect deeply, challenge each other and build work that truly reflects who they are.
If you're ready for that journey, I'd be honored to welcome you.
Jürgen Salenbacher
5 months · 12 live sessions · 8–10 participants · €2,495 · Application required
Let’s See If We’re a Good Match
for Each Other
I want to make sure this experience serves you, so please share honestly about where you are and what you're looking for. There are no perfect answers - just real ones. Take your time with these questions. The more genuine you are, the better I can understand if this group is right for you (and if you're right for it).