Apply to my
Creative Personal Branding®
Inner Circle Group Journey Autumn 2026
Join a curated identity shift journey for purpose-driven professionals ready to create meaningful work, a distinctive personal brand, and a sustainable business in the age of AI. Together, not alone!
You didn't come here looking for another quick fix or trendy framework. You're here because you want to build something authentic — a brand and business that actually reflects ‘who you are’ and ‘what you care about’.
But most important, with participants that challenge you, support you, and genuinely celebrate your growth. Because together is much better.
You Don't Need More Information. You Need a Different Identity.
You may recognize yourself...
/ You've achieved success - but something no longer fits.
/ Your work has evolved, but your positioning hasn't.
/ AI is changing everything, and you want to stay deeply human and relevant.
/ You know you're capable of more but lack clarity about your next chapter.
/ You're looking for meaningful work, not constant hustle.
/ You want a community that challenges you, supports you, and genuinely celebrates your growth.
If this feels familiar, you're exactly who this CPB Journey was created for.
Who You'll Become
A personal brand that feels authentically yours – built on real clarity about your strengths and values, not marketing fluff.
You'll develop a signature way of working that attracts the right people and opportunities.
And you'll have a clear way to talk about what you do that opens doors.
You'll learn how to get visible and build trust without feeling salesy or fake.
Plus, you'll be part of a small community of people who are doing this work alongside you — challenging each other, celebrating wins, and providing the kind of support that makes real change possible.
Inside the CPB Group Journey
Over five months you'll experience:
Bi-weekly 120-minute live facilitated group sessions - 12 in total.
Access to Worksheets, Exercises, PDFs, Replays after each session.
Personal hot seats and coaching Feedback.
Access to the monthly 90-minute Inner Circle webinar calls over 10 months.
Access to an Intimate Global Peer Community of committed professionals.
Access to the yearly Inner Circle Summit in Barcelona.
Optional
Access to 1-on-1 sessions with Jürgen to go deeper (extra cost).
Access to do the CPB-Coaching-Certification (extra cost).
This isn't a course you passively consume.
It's an intimate experience where we do the actual work of building something that matters, with people who understand why it matters.
Meet Our First CPB Journey Alumni.
Different backgrounds. Different countries. One shared transformation.
These are some of the professionals who have completed the Creative Personal Branding journey and are now part of our growing international alumni community.
Ethar Balkhair, Jeddah
Alexa Dehmel, Munich
Kellie Jones , Berlin
Colin Finlayson, Barcelona
Priscilla Hannaford, Lima
Join an international circle of people building businesses with more humanity.
A Letter From Jürgen
After more than twenty-five years helping leaders, entrepreneurs and creative professionals around the world, I've realized that lasting transformation never begins with strategy.
It begins with identity.
In a world increasingly shaped by AI, algorithms and constant noise, your greatest competitive advantage is becoming more human - not less.
That's why I created the CPB Group Journey.
Not as another course.
But as a place where ambitious, thoughtful people can slow down, reflect deeply, challenge each other, and build work that truly reflects who they are.
If you're ready for that journey, I'd be honored to welcome you.
Jürgen Salenbacher
Let’s See If We’re a Good Match
for Each Other
I want to make sure this experience serves you, so please share honestly about where you are and what you're looking for. There are no perfect answers — just real ones. Take your time with these questions. The more genuine you are, the better I can understand if this group is right for you (and if you're right for it).