Two Books. One Continuing Question: What’s Next?
Creative Personal Branding® explores how we create opportunities by understanding and expressing who we are.
The Innovation of Meaning® asks how we create better businesses, organisations and cultures around what truly matters.
I never set out simply to become an author.
The books came from years of working with people, brands and organisations - and trying to make sense of one recurring question:
How do we create something meaningful from who we are and what is changing around us?
The books captured the thinking. CPB-Lab is where we put it into practice.
Creative Personal Branding
2012
The Innovation of Meaning
2021
Creative Personal Branding®
The strategy to answer: What's next?
How do you differentiate yourself without becoming someone you're not?
Creative Personal Branding connects identity, creativity and strategy to help people understand their value, create opportunities and grow personally and professionally.
70,000+ copies · 100+ countries · 4 languages
“It’s very personal, highly accessible, elegantly designed and invaluable as a navigational guide through our current whirlpool of shifting realities.”
Kathryn Best, Author of “Wellbeing by Design”
Editor:
Vicky Hayward
Designer:
Categories:
Education / Personal / Marketing
Creative Personal Branding
ISBN-13. 978-84-613-8596-9
The Innovation of Meaning®
Optimal Play for a New Culture
What happens when the old rules no longer make sense?
The Innovation of Meaning explores how leaders, teams and organisations can create new value through facilitation, decentralisation, sustainability and a deeper understanding of what matters.
“It's like a bowl of mind candy that you keep on dipping into until it's finished.”
Lisa Larson — Women in Peace and Security Fellow,
Geneva Center for Security Policy
Brand Designer:
Designer:
Categories:
Organisational Learning / Workplace Culture / Creative Leadership
INNOVATION OF MEANING - Optimal Play For A New Culture
ISBN-13: 978-84-09-22687-0
Copyright © 2021 Jürgen Salenbacher
Language Editions: English
The Books Were Never Meant to Sit on a Shelf.
The ideas continue through CPB-Lab Live - regular masterclasses, conversations, expert sessions and Campfires exploring Creative Personal Branding, identity, creativity, AI and the Human Side of Business.
Come for an idea. Stay for the conversation.
Want to Put the Thinking to Work?
If you're navigating a significant next chapter in your identity, positioning or business, there are several ways to work more deeply with me and CPB-Lab.
Creative Personal Branding
1:1 strategic work around identity, positioning and your next chapter.
VIP Day
One intensive day to align vision, strategy and systems.