Start with the Books
These Books are the consequence of beautiful projects done, incredible people interviewed and awesome places traveled.
Not with the idea to be an author, more with the desire to synthesise the sometimes overwhelming thoughts and feelings of these experiences into practical, valuable and inspirational knowledge that shift your mind into new actions.
Creative Personal Branding
2012
The Innovation of Meaning
2021
Creative Personal Branding
After eight years work with Creative Personal Branding Jürgen Salenbacher has encapsulated its ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.
“It’s very personal, highly accessible, elegantly designed and invaluable as a navigational guide through our current whirlpool of shifting realities.”
Kathryn Best, Author of “Wellbeing by Design”
Editor:
Vicky Hayward
Designer:
Categories:
Education / Personal / Marketing
Creative Personal Branding
ISBN-13. 978-84-613-8596-9
The Book, now in its fifth edition by BIS Publishers in Amsterdam, has been sold more than 40.000 times to more than 90 countries.
Related Products and services
Deep Dive Session “What’s next?” (3 hours)
“CPB Signature Brand-Strategy Coaching Program” (3 month)
C-Suite Advisory Board Program (12-36 month)
Keynote CPB — “Your Strategy springs out of your Personality” (30 min + Q&A)
The Innovation of Meaning
In his second book after the international longseller Creative Personal Branding, Jürgen Salenbacher shares his personal desire to design a new culture for teams, organisations and society with the aim of innovating meaning for all participants.
He reflects on how economic, social and organisational anomalies and the traditional mechanistic mental world view, combined with the rise of algorithms and tech, is feeding our monkey mind.
The “Innovation of Meaning”, for him the only way forward, is full of personal stories and inspiring examples from all around the world. It addresses critical questions which aim to increase a person’s self-awareness and offer practical guidance for working towards a new culture.
“It's like a bowl of mind candy that you keep on dipping into until it's finished.”
Lisa Larson — Women in Peace and Security Fellow,
Geneva Center for Security Policy
Brand Designer:
Designer:
Categories:
Organisational Learning / Workplace Culture / Creative Leadershi
INNOVATION OF MEANING - Optimal Play For A New Culture
ISBN-13: 978-84-09-22687-0
Copyright © 2021 Jürgen Salenbacher
Language Editions: English
Related Products and services
Define your Talent-Strategy Session (3 hours)
Business Design Thinking / Agile Innovation Sprint (1 week)
Knowledge and Energy Cultural Change Program (12-36 month)
Keynote IOM — Optimal Play for a new Culture (30 min + Q&A)