CPB-Lab is the global platform for
The Human Side of Business®
For creative, intelligent and independent people who want clarity about who they are, meaningful work, deeper conversations, better relationships and the right people around them.
Through Creative Personal Branding®, advisory, learning and the Modern Campfire of Humanity®, we support your growth - intellectually, emotionally and commercially.
We believe business is ultimately human.
AI is changing how we work, create and compete. But technology alone cannot give us identity, meaning, trust or belonging. And the more independent your work becomes, the harder it can be to find people with whom you can have honest, intelligent and deep conversations.
At CPB-Lab, we coach entrepreneurs, consultants & coaches, KOL’s and creative leaders (many of them multi-hyphenates*) who care about substance, not noise, to combine human intelligence, joy, creative thinking and technology to build work and businesses that are relevant, sustainable and meaningful.
*Multi-hyphenate: One Person with many professional talents and identities and more hyphens than boundaries.
Three foundations of meaningful growth
CLARITY / Understand who you are
Define what you stand for, where you are going and what makes you valuable.
COMMUNITY / Find your people
Connect, learn and evolve with people who share ambition, curiosity and humanity.
CREATION / Turn substance into value
Build your positioning, business and personal brand around what you uniquely bring.
Start Here – Choose Your Path
Every journey begins with a single step.
Find the right entry point for where you are now.
Join the Lab
Access monthly webinars, templates, replays, and a global community of purpose-driven leaders.
Start Free
Group Coaching
6-month intensive program with weekly guidance, frameworks, and a cohort of committed leaders.
Learn More
Mastermind
Elite circle of 10 leaders. Quarterly Barcelona retreats. Strategic thinking at the highest level.
Request Invitation
VIP Day
One transformative day with Jürgen. Walk away with your complete brand strategy and roadmap.
Book Your Day
Circle/Live
A one-day, in-person summit where personal brands connect, get inspired, and prepare for the new year.
Reserve Your Seat
Live Webinar
December 10th 7:00-8:30 PM CET
Energy Over Time: The Future Currency Of Personal Brands
Free for all Lab members.
Replay available only for Pro Lab members.
Meet Jürgen Salenbacher
Author, strategist, educator and founder of CPB-Lab.
For more than 20 years, Jürgen has worked with leaders, entrepreneurs and creative professionals around the world — helping them navigate change, build meaningful personal brands (KOL’s) and create more intentional work and lives through answering one essential question: What’s next?
His work brings together strategy, creativity, business and the human side of growth.
20+
years working with global brands (Adidas, Bayer Healthcare, Coca-Cola, Levi’s, Lego, etc.)
14,000+
students from nearly 100 countries (workshops, masterclasses, universities worldwide)
Find Your People.Build what matters.
Join a global community exploring a more human way to work, grow and create value.
“The CPB-Lab gave me clarity on how to use AI without losing my human touch.”
“The Lab tools helped me transform my personal brand and scale my business sustainably.”
“Group Coaching taught me to position myself and use AI to amplify my visibility.”
Your Human Brand. Your AI Future.
AI will change everything — except what makes you uniquely human. At CPB-Lab, we help you combine personal branding, community, and smart technology to thrive in the future of work.