Creative Personal Branding®
Advisory - Signature 1:1
Creative Personal Branding Advisory is a private strategic journey to rethink your positioning, sharpen your narrative and design a sustainable personal business model around your personal brand.
When your work has evolved — but your positioning hasn't.
Perhaps you have accumulated different roles, ideas and opportunities.
Perhaps what you do is difficult to explain.
Or perhaps you simply know that your next professional chapter should look different from the last one.
We start with the person — not the platform.
Together, we explore the questions that matter:
Who am I becoming?
What do I want to be known for?
Where can I create distinctive value?
What should the business around me look like?
From Personal Brand to Personal Business
A sustainable personal business model based on your personal brand.
The work connects identity, positioning, authority, offers, pricing, relationships and life — turning your personal brand into something much bigger than visibility.
A professional direction that is distinctive, commercially meaningful and genuinely yours.
A private strategic journey
Over approximately 10–12 weeks, Jürgen works with you personally through a combination of deep-dive work, strategic 1:1 sessions and selected outside perspectives.
The journey is tailored to your context.
You leave with greater clarity around your positioning, narrative, offers and personal business direction — and a strategic perspective for the next 3–5 years.
Substance, Style, Conviction & Grace.®
Who is it for?
For founders, coaches, consultants, creative leaders and experienced professionals who have something behind them — and something ahead of them.
People who are not looking for a personal-brand makeover.
They are asking a bigger question:
What should I build around who I am becoming?
Creative Personal Branding® Advisory
Signature 1:1 · 10–12 weeks
Personally led by Jürgen Salenbacher, Founder of CPB-Lab.
Investment from €4,975 excl. VAT.
Ready to explore what comes next?
Already spoke with Jürgen? Request the detailed Advisory proposal.
Let’s See If We’re a Good Match
for Each Other
I want to make sure this experience serves you, so please share honestly about where you are and what you're looking for. There are no perfect answers — just real ones. Take your time with these questions. The more genuine you are, the better I can understand if this group is right for you (and if you're right for it).