Creative Personal Branding®
Signature 1:1 Advisory
A private strategic journey for experienced founders, coaches, consultants and creative leaders ready for their next chapter.
When your work has evolved - but your positioning hasn't.
You may have accumulated roles, ideas, experience and opportunities — yet what you do has become increasingly difficult to explain.
Or perhaps the question is no longer simply ‘How do I position myself?’
It is:
Who am I becoming - and what should I build around it?
From Personal Brand to Personal Business
A sustainable personal business model built around who you are becoming.
We connect identity, positioning, authority, offers, pricing, relationships and life to design a professional direction that is distinctive, commercially meaningful and genuinely yours.
The result is not simply a stronger personal brand. It is a personal ecosystem designed to evolve with you.
Your Creative Personal Branding® Journey
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Life and professional context, Social Identity, aspirations, tensions and the three defining objectives for our work together.
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Identity, positioning, distinctive value, narrative, authority and the people you want to matter to.
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Offers, business model, pricing, opportunities and a professional architecture that turns reputation into sustainable value.
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Relationships, Personal Advisory Board, collaborations, community and the ecosystem surrounding your work.
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Bring everything together into a coherent strategic direction and actionable roadmap for the years ahead.
A Private Strategic Journey
Over approximately 10–12 weeks, we work closely together through a combination of a 3-hour Deep Dive, individual strategic sessions, selected exercises and outside perspectives.
The journey is tailored to your context. We don't force your life into a predefined formula.
You leave with clarity around your identity, positioning, narrative, authority, offers and personal business direction - together with a strategic roadmap for what comes next.
Substance, Style, Conviction & Grace.®
Who is it for?
For founders, coaches, consultants, creative leaders and experienced professionals who have something behind them -
and something ahead of them.
Not people looking for a personal-brand makeover.
They are asking a bigger question:
What should I build around who I am becoming?
Different people. Different chapters. One underlying question.
“Jürgen is, without a doubt, my secret weapon. My life has transformed since we first started working together over three years ago. Jürgen has helped me find the courage to acknowledge my weaknesses and improve upon them.“
"To work with Jürgen is like driving a German Executive car: reliable, efficient, comfortable, and a lot of fun."
“[translate:Jürgen es uno de esos profesionales con los que da gusto trabajar. Su honestidad, seriedad y capacidad de trabajo, unido a su habilidad por sacar y conectar lo mejor de las personas, le convierte en un líder capaz de impulsar cualquier reto, por muy complejo que sea.]“
Creative Personal Branding®Advisory
Signature 1:1 · approximately 10–12 weeks
Personally led by Jürgen Salenbacher, Founder of CPB-Lab.
Investment from €4,975 excl. VAT.
For people ready to make meaningful decisions about what comes next.
Already spoke with Jürgen? Request the detailed Advisory proposal.
Let’s See If We’re a Good Match
Creative Personal Branding® Advisory is a highly personal process.
Tell me a little about where you are now and what you believe needs to change.
It takes approximately 3 minutes.