Creative Personal Branding
in the Age of AI
Your brand is your most valuable asset. At CPB-Lab, we help leaders, entrepreneurs, and creatives grow with clarity and meaning — and harness AI to amplify influence, scale visibility, and stay ahead of the future.
Why Now
Clarity. Confidence. Community. Creative Fire.
At CPB-Lab, we combine strategy, emotional intelligence, personal branding and modern business design with amazing AI tools. This is not hustle culture. This is human culture. You'll learn to design a life–work model that gives you more time, more energy, more money, better relationships, and more meaning — not by pushing harder, but by growing smarter.
At CPB-Lab, you’ll learn to:
Define Your Brand
Clarity on who you are, what you stand for, and how AI can support — not replace — your unique value.
Grow with Community
Connect with pioneers navigating the same challenges.
Leverage AI Tools
Integrate smart systems for visibility, influence, and sustainable growth.
Start Here – Choose Your Path
Every journey begins with a single step.
Find the right entry point for where you are now.
Join the Lab
Access monthly webinars, templates, replays, and a global community of purpose-driven leaders.
Start Free
Group Coaching
6-month intensive program with weekly guidance, frameworks, and a cohort of committed leaders.
Learn More
Mastermind
Elite circle of 10 leaders. Quarterly Barcelona retreats. Strategic thinking at the highest level.
Request Invitation
VIP Day
One transformative day with Jürgen. Walk away with your complete brand strategy and roadmap.
Book Your Day
Circle/Live
A one-day, in-person summit where personal brands connect, get inspired, and prepare for the new year.
Reserve Your Seat
Live Webinar
December 10th 7:00-8:30 PM CET
Energy Over Time: The Future Currency Of Personal Brands
Free for all Lab members.
Replay available only for Pro Lab members.
Meet Jürgen Salenbacher
Author, strategist, and keynote speaker on branding, innovation, and the impact of AI on creativity and leadership. Jürgen has helped thousands of leaders and creatives worldwide define their unique value and build meaningful brands in times of disruption.
20+
years working with global brands (Adidas, Bayer Healthcare, Coca-Cola, Levi’s, Lego, etc.)
14,000+
students from nearly 100 countries (workshops, masterclasses, universities worldwide)
Real People. Real Growth. Real Transformation.
Creative Personal Branding has supported thousands of professionals worldwide — from young talents to CEOs to global creative leaders.
“The CPB-Lab gave me clarity on how to use AI without losing my human touch.”
“The Lab tools helped me transform my personal brand and scale my business sustainably.”
“Group Coaching taught me to position myself and use AI to amplify my visibility.”
Your Human Brand. Your AI Future.
AI will change everything — except what makes you uniquely human. At CPB-Lab, we help you combine personal branding, community, and smart technology to thrive in the future of work.