After eight years work with Creative Personal Branding Jürgen Salenbacher has encapsulated its ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.
Creative Personal Branding is an A5 paperback, with 223 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions. 

Editor: Vicky Hayward
Book Designer: Simon Hüsler

Creative Personal Branding
ISBN-13. 978-84-613-8596-9.
Categories: Education / Personal / Marketing.

The Book, now in its fifth edition by BIS Publishers in Amsterdam, has been sold more than 20.000 times to more than 90 countries. 

Language Editions: English / Spanish / Russian



Swiss Magazine
Download PDF

Download PDF

Diario Design
Download PDF

Download PDF

The Designers Review of Books
Download PDF

CPB Around
the globe


Laie La Pedrera
Passeig de Gràcia 92

Montalegre 5

La Central del Macba
Placa de Àngels 1

Come in
c/Balmes 129 bis

Laie CaixaForum
Marqués de Comillas 6-8

Lliberia Medios
Valldonzella 7